Website Content, Videos, and More

I help trades contractors, especially those in the stone and tile industry, to be seen, heard, and understood by creating marketing content that attracts, educates, and sells services.
Two people walk through a construction site talking and making plans.
A tile installer business owner discusses a project with a client.

Guess what can sell your services?

Clearly communicating the value of what you do.

Content that showcases your expertise communicates the value of your services. Most stone and tile industry and trades contractors don’t have the time or resources to recruit, screen, and train an in-house writer and video editor or to develop a plan for content creation and management.

Are you ready to get serious about content marketing, but you’re not sure how to get started? Good news. You’ve come to the right place. From a single project to ongoing content creation and management, you’ll pay only for what you need without adding to your payroll.

Provide Answers. Share Stories. Build Trust.

Ditch sales pitches and start educating your target audience.

Keyboard with hands typing.

Highly Customized Content for Websites & Marketing

Attracts prospects and helps preserve your connection with existing clients (without being annoying).

A couple intently watches a video on a laptop.

Engaging and Informative Videos

Case studies. How-tos. Promos. Testimonials. Training. Professionally branded with your logo and contact info.

A laptop computer screen shows a man talking.

Content Management, Brand Building, and Team Support

For those who want to transition from outsourcing to in-house content management. When you're ready, take the reins.

You solve problems like a boss.

People should know about that.

What good is it to be a problem solver if people can’t find you? What’s more, once they do, research shows you have just over 2 minutes to convince them that you are the contractor they want. To succeed in a competitive market, you need great content. How can a skilled content writer and video editor help make this happen? Let’s count the ways. 

Tile installer sets a piece of tile on a Schluter edge profile.
Alice Dean, Tile and Stone Industry Website Content Writer and Video Editor
Alice Dean
Writer, Video Editor, Content Manager

Need a content creator who knows your industry?

I've spent a decade immersed in Tile and Stone

I’m uniquely equipped to meet your specific needs compared to other freelance content creators. You won’t have to waste time educating me about what you do. 

I stay current on industry developments and advancements in technologies by attending industry events and participating in workshops, regional trainings, round tables, and webinars. That means your content will always be relevant. 

I’m a well-connected member of the NTCA with access to numerous industry resources and a large network of subject matter experts. 

“I’ve had the pleasure to work with Alice on several projects that included articles, videos and various other projects. She is a great writer with a knack for informative and compelling content. I continue to look forward to working with her.”
Fred Hueston (aka"Dr. Fred"), Stone Forensics

Alice Dean

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