Well-crafted content attracts prospects and helps preserve your connection with existing clients (without being annoying). The idea of content marketing is to educate and inform prospects and existing clients. Studies show that the longer someone spends consuming your content, the more likely they are to schedule services.
Showcase your work with case studies using still shots or videos. Each one is an independent, indexed web page that will make a fantastic social media post and drive traffic to your site.
They’re an extremely effective way to convert prospects into paying customers compared to all other forms of marketing content.
Business owners who start a case study gallery generally keep adding to it, month after month, year after year. Why? They see the ROI.
Syndicated articles are a fantastic way to touch base with your past customers. Give them valuable info, and they will look forward to hearing from you every month.
Like articles, blog posts are a great option for staying in touch with your client base and making special announcements. Let your audience know about volunteer work, new technicians, or other behind-the-scenes stories. Help them see that you are real live human beings.
Online courses have become a new standard in trades industry training. Students can continually return to a course until they have mastered the subject matter. Take your apprenticeship program to the next level with online learning.
Are you highly skilled and knowledgeable in a particular field? Do your peers continually acknowledge your competence? Let’s monetize your expertise and create passive income. Be an instructor with your own online courses.
Your website is your opportunity to tell your story, set yourself apart from the competition, and establish your online presence. If you do not have a website, reach out for recommendations.
To maximize web performance, pages should be updated on a regular basis with new content, videos, links, and more. New pages should be added to your site from time to time. Your website should grow, evolve, and improve along with your business.
Your About page on your website is more than just how you got started in the business or what credentials, memberships, and affiliations you have. It’s an opportunity for you to be transparent about yourself, your team, and your relationship with the community. It should clearly define your mission and values and help attract qualified labor. Let’s dive deep, rethink and reimagine how your business is perceived.
How-to videos are instructional videos that help your target audience resolve problems using DIY methods.
How-to videos not only create brand awareness and build trust, they help people without asking for anything in return.
Prospects will contact you to schedule services if DIY methods prove to be more challenging than expected.
Take your prospects on a tour of your services. Highlight special events. Show off your state-of-the-art professional tools, equipment, and solutions. Introduce new products or services.
Promo videos will increase the amount of time prospects spend educating themselves about your business.
Have you ever seen the popular TV show How It’s Made?
Don’t discount the idea that your prospects and clients are curious, have questions, and want to nerd out on some of the complicated and technical aspects of your field and industry.
Educational videos are a great way to introduce new apprentices to your work, as well.