Alice pets her dog, Clyde on a mountain top.

Hello. Let me introduce myself.

I'm Alice Dean.

When I’m not getting paid to write, I’m writing for free, journaling, and writing poetry. I like to read, travel, paint, practice yoga, listen to podcasts, and sing karaoke. I’m also a bit of a wine snob.

I enjoy visiting friends and family, especially my two adorable granddaughters. One of my favorite things to do is hike in the mountains that surround my home in Western North Carolina.

As a freelance writer, my passion is using the written word (and video) to help clear away misconceptions and promote meaningful communication.

My Journey

My writing career began when I was five. I learned to write my name, and I was so excited about it that I wrote my name on walls, furniture, and virtually any surface that would take a pencil mark. Throughout my elementary school years, I practiced my handwriting and diagrammed sentences FOR FUN. Seriously.

From my teens into my thirties, I kept a journal, partly because I was trying to make sense of myself and this world, and partly because I love, love, love to write. I also created weekly publications professionally and taught myself basic video editing.

Eventually, my kids got older, and I decided to go back to school to get the official stamp of approval on what I had already been doing for years.

Since then, I have been writing creative and technical content for contractors, home and property service providers, installers, inspectors, and others in various industries, especially the tile and stone industry.

I’m grateful that I have the opportunity to leverage my skills to make a difference in people’s businesses.

In a Nutshell: What I Can Do For You...

Technical and Creative Writer

I communicate technical information for businesses so that consumers can easily understand what businesses do. I also write and produce training content, including videos, for tradespeople learning how to use tools or products.

B2B and B2C Copywriter/content creator and Editor

I write syndicated articles for consumers and B2B articles for professionals. I’ve created hundreds of case studies. My web content consistently converts visitors to paying customers.

Video Editor

I produced a boilerplate series of compelling, message-oriented videos that are utilized by professionals globally. Custom videos include case studies, videos for service pages, promos, and more.

Instructor and Online Course Creator

I develop virtual learning materials, from video lessons to exercises to quizzes. I can present the subject matter for you or support and equip you as the instructor. 

A Sampling of Blog Articles for Clients

Education, Training, and More

National Tile Contractors Association

  • Substrate Prep and Large Format Tile
  • Failures: Could It Be Me?
  • Ins and Outs of Layout
  • Tile Matters: Best Practices for Pros
  • Regional GPTP/Slabs Training
  • Online Courses
  • Ambassador Workshop Volunteer

Stone Forensics

  • Inspection and Troubleshooting, DeBary, FL, 2019
  • Inspection and Troubleshooting, Las Vegas, NV, 2023
  • Historic Preservation
  • Understanding Sealers for Stone and Masonry
  • Becoming an Expert Witness
  • Las Vegas Rock: Metaquartzite Quarry Tour

Surface Care Pros Learning Institute

  • Marble and Stone Floor Restoration
  • Countertops and Walls
  • Stain Care PRO
  • Commercial Maintenance
  • Color Seal Pro: Grout Color Sealing
  • How to Build a Case Studies Gallery (Instructor)

Schluter Systems

  • Mind Your Business
  • Innovation Workshop Part One
  • Innovation Workshop Part Two

Pavlo (Pasha) Starykov

  • Large Format Dekton and Porcelain Tile Panels

Industry Events

  • MUD
  • The International Surface Event
  • Coverings 
  • The Hybrid and Advanced Systems Installation Event

Webinars and Roundtables

  • NTCA – When the Walls Close In…
  • NTCA – Lightweight Materials: Improving Safety, Efficiency, and Sustainability
  • FILA – Explain the Ins & Outs of Precious and Sensitive Stones
  • International Masonry Institute – How to Design and Install Water Tight Tile Assemblies
  • NTCA – Floor Flatness Requirements for Ceramic Tile and Stone Installation
  • Noble – A Thorough Examination of the Need for Clarification in Specifications
  • NTCA – Product and Systems Warranties Explained
  • NTCA – A Dive Into Artisan Pool Submerged Tile Installations with Jimmy Reed, Rock Solid Tile
  • Custom Building Products – Grout: Your Choice Really Matters
  • Schluter Systems – Design 102: Waterproofing and Finishing Design Elements
  • Sika – Quick Education on Crack Isolation
  • NTCA – Mastics, Mortars, and Now…Adhesives
  • NTCA – Exterior Tile Installation Systems: Warm Weather Tiling & Grouting
  • Noble Company – Hit the Deck
  • NTCA Artisan Roundtable – We Are all Artists: How to Unleash the Artist Within
  • NTCA – Innovative Solutions to Design Challenges
  • NTCA – Quality Assurance: Evaluating Ceramic Tile Installations
  • NTCA – Take it Outside: Expand your Business with Outdoor Installations
  • Daltile – Trend Report
  • Sika – Grout: Right Selection Avoids Correction
  • NTCA – Practical Sustainability for the Tile Industry