Hello. Let me introduce myself.
I'm Alice Dean.
I live in a top floor apartment and spend a lot of time writing about floors. Top. Floor. Writer. Get it?
When I’m not getting paid to write, I’m writing for free, journaling, and writing poetry. I like to read, travel, paint, practice yoga, listen to podcasts, and sing karaoke. I’m also a bit of a wine snob.
I enjoy visiting friends and family, especially my two adorable granddaughters. One of my favorite things to do is hike with my furry friend, an old black lab named Clyde, in the mountains that surround my home in Western North Carolina.
As a freelance writer, my passion is using the written word (and video) to help clear away misconceptions and promote meaningful communication.
My writing career began when I was five. I learned to write my name, and I was so excited about it that I wrote my name on walls, furniture, and virtually any surface that would take a pencil mark. Throughout my elementary school years, I practiced my handwriting and diagrammed sentences FOR FUN. Seriously.
From my teens into my thirties, I kept a journal, partly because I was trying to make sense of myself and this world, and partly because I love, love, love to write. I also created weekly publications professionally and taught myself basic video editing.
Eventually, my kids got older, and I decided to go back to school to get the official stamp of approval on what I had already been doing for years.
Since then, I have been writing creative and technical content for stone and tile restoration contractors, installers, inspectors, and others in the tile and stone industry.
Think about it. When properly installed floors and surfaces look clean, fresh, and welcoming, it makes a big difference in how people feel.
I have a lot of respect for the contractors I serve, and I’m grateful that I have the opportunity to leverage my skills to make a difference for people in the tile and stone industry.
Education and Training
National Tile Contractors Association
- Substrate Prep and Large Format Tile
- Failures: Could It Be Me?
- Ins and Outs of Layout
- Online Courses, webinars, roundtables, workshops, etc.
- Inspection and Troubleshooting, DeBary, FL, 2019
- Inspection and Troubleshooting, Las Vegas, NV, 2023
- Historic Preservation
- Understanding Sealers for Stone and Masonry
- Becoming an Expert Witness
Surface Care Pros Learning Institute
- Marble and Stone Floor Restoration
- Countertops and Walls
- Stain Care PRO
- Commercial Maintenance
- How to Build a Case Studies Gallery (Instructor)
- Mind Your Business
- Innovation Workshop Part One
Pavlo (Pasha) Starykov
- Large Format Dekton and Porcelain Tile Panels
Color Seal Pro
- Grout Color Sealing
University of Central Florida
- BA, English, Creative Writing
- Minor, Digital Media
- UCF Partnership Fellow, Literary Arts Partnership
- Honors in the Major
I communicate technical information for businesses so that consumers can easily understand what businesses do. I also write and produce training content, including videos, for tradespeople learning how to use tools or products.
B2B and B2C Copywriter and Editor
I write syndicated articles for consumers and B2B articles for professionals. I’ve created hundreds of case studies. My web content consistently converts visitors to paying customers.
I produced a boilerplate series of compelling, message-oriented videos that are utilized by professionals globally. Business owners rave about the custom videos I create, including case studies, promos, and more.
Instructor and Online Course Creator
I develop virtual learning materials, from video lessons to exercises to quizzes. I can present the subject matter for you or support and equip you as the instructor.